Planning: Moodboard

Music Video Moodboard from georgiairving

Location
A generic convention for folk genre music videos is rural locations, for example the beach location in both Frank Turner's "If Ever I Stray" and Ron Pope's "Atlanta", or the building ruins in Ben Howard's "The Wolves". I plan on using a beach scene in my own music video not only to reference these music videos but to also link to the photography of Hiroshi Sugimoto - "Mystery of mysteries, water and air are right there before us in the sea. Every time I view the sea, I feel a calming sense of security, as if visiting my ancestral home; I embark on a voyage of seeing." The idea behind Sugimoto's photography of seascapes links to the feeling behind my track as it is about finding the place where you feel most comfortable - your "ancestral home". I also have included an image of a van, as use of this within my music video will make direct reference to the song title, "Footprints and Tyremarks".

Costume
As the folk genre is associated with achieving fair treatment of people, as Bob Dylan reinforced with songs such as "Chimes of Freedom", I have chosen to place my artist in entirely fair trade and organic clothing. I have selected clothing from the high street store "Fat Face" as the audience for this brand would be similar to that of my music video. This brand has strong links to both ethical trading and outdoor activities, making it an ideal brand to associate with my video. I shall carry out more research into the links between my audience and the audience for this store in a later post.

Genre
I have selected several images which reminded me of the folk genre. For example, acoustic guitars, accordions and harmonicas are all instruments which have been played within both Frank Turner and Bob Dylan's music. I also found an image of the Cambridge Folk Festival logo, as I feel further research into this would be beneficial when carrying out audience research.

Similar Artists/Inspirations
I asked my artist who his main inspirations had been, and he stated that Frank Turner was his main inspiration as not only does he write political based songs, but also more personal songs which my artist could relate to. He also mentioned a band called Bright Eyes, who write very poetic lyrics, paired with finger-picked acoustic guitar and occasionally harmonica. Another artist he spoke of is Ben Marwood, due to his lyrics being personal to his own life experiences.